Search Engine Optimization

 

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SEO Best Practices

SEO is the process of following best practices to have your business found online when someone searches on a browser using relevant keywords or keyword phrases to find information, products, or services websites in the unpaid or “organic” results.

Many people consider SEO an afterthought, spending thousands on a beautiful website only to discover that they must spend thousands more to be found on the internet.

SEO is More than Driving Traffic to a Website

What good is driving tons of traffic to your website if that website does not convert visitors to customers?

Most SEO companies focus on traffic.  Baltimore SEO for Growth focuses on the bigger picture. We use Search Engine Optimization to drive traffic to your website but also use Website Optimization to convert traffic to customers.

The Baltimore SEO for Growth Way

Who is your ideal customer?

If you know your ideal customer you can begin to attract them.  Before we take any tactical action, we will help you clearly define your buyer persona(s). These can be modeled after existing customers that love your business or service and are eager to refer.

Keyword Research

To make it to page one on Google, you must know the keywords and phrases that your ideal customers use to search the internet.  We use advanced tools, analytics and competitive analysis to create a customized strategy to attract visitors eager to do business!

Website Optimization

When people search for products and services, they are most often seeking information. They need to know, like and trust your brand before they buy.  We use all tools available to allow your visitors to gain the information they need, from your website, to make a purchase.  These include:

Directory & Search Listings	Video	On-Page Content
Reviews & Ratings	Local Search	Outbound and Inbound Links
Social Media	Blogging	Email Marketing
PPC and AdWords	Landing Pages	Calls to Action (CTAs)

Reviews & Ratings

92% of consumers read online reviews! 94% of consumers would use a business with a four-star rating. (source: Vendasta). Your website must have what we call a review funnel.  We will teach you how to get only 4 and 5 star reviews.  No shortcuts! You must delight your customers!  We can help you ensure that you have the chance to check a review before it is posted.

Only White Hat Practices

SEO used to be about using tricks to get search engines to rank you.  Google and others spend a lot of money to uncover these tricks.  When they do, even if you achieved top position for your business, the next algorithm change can knock you back to square one. You can have peace of mind knowing that Baltimore SEO for Growth follows Google’s recommended practices by making your website truly relevant to search terms. We get results that not only drive business, but will reward your efforts, ultimately converting your website into an online referral machine!

Get a Free Consultation

Want to talk Web Design or SEO?  There is much more to discuss. Baltimore SEO For Growth loves to share our expertise.  Call on us for a free 30-minute conversation.   Our goal is to help you make the best decision for your company. Get found and get leads!  That’s what it’s about.

We have several ways for you to gain the knowledge you need

• Contact Us
• Sign up for our Blog
• Get your Free SEO Audit report

Before we start any project, your appetite for information must be satisfied!