Social Media

Social Media MarketingIs Social Media Social Business?

Social media, to many, is an intrusion when trying to run a business.  As if you did not have enough to do already! Now people are telling you that you need to blog, get active on LinkedIn, Facebook, Twitter, Pinterest, Snapchat and on and on.  Who has time for this?

You Really Don’t Have to Do This In-House

Larger companies often have dedicated people whose only job is social media management. Small and medium sized businesses don’t often have these resources.

Baltimore SEO for Growth has certified experts specializing in small business. We write well, but we also curate content from the thought leaders in your industry or market segment. We learn what your customers and prospects need to know to like and trust your brand.

Our writers and content creators do this every day, all day, and they are very good at it. The purpose is not to sell. It is to drive people to your website where they can learn and act on their needs. We educate, entertain, and inform. We provide value, not words.

Why is Social Media so Important anyway?

As a business owner, the first thing you may want to know is; “What will social media do for me? Is there a way for me to measure my Return on Investment?” The answer to both questions is yes, but first you must understand your ideal customer in a very detailed way. Where do they hang out, what do they do on weekends? Are they climbing the corporate ladder or looking for a job? What is their age range? Knowing this kind of detail helps you select the best ways to reach your target audience.

Word of Mouth Has Gone Digital

The truth is that Google places importance in its ranking algorithm on shared content and social chatter. It is easier to get ranked in search engine results if your customers or potential customers are sharing your posts.

Look at it this way, word of mouth has always been one of the best ways to get referral business. It used to take years to build the kind of network you need to stimulate referrals. Now, using targeted social media marketing, often combined with Social Media Advertising, you can put your personal business message in front of thousands daily. Provide value in your posts, entertain, and educate and you will see your message shared. Add links in your posts that lead back to your website or blog and you will begin to see the power of these tools.

Social Media Marketing Tools Help You Sell

Did you know that Facebook, LinkedIn, Twitter and other social media networks provide advertising platforms tools for your use? These tools can show you where your customers are and help you put your message exactly where it needs to be. Think about it. They want to sell advertising. To do that successfully, they need your ads to convert clicks to sales.

Baltimore SEO for Growth can combine great content with targeted ads that ensure they get seen by people that need your services or products! The results and reports make it easy to track the power of your dollar.

This is the only reason people use these ads repeatedly. They work and are very cost efficient.

Trust Social Media to the Experts at Baltimore SEO for Growth

Social Media is not a solution; it is a tactic that needs to be applied as part of a total marketing strategy. Going to a dedicated social media service that may be disconnected from the total marketing picture may be a huge mistake.

Let a Certified Duct Tape Marketing Consultant like Baltimore SEO for Growth craft a social media strategy that works in concert with your website and your overall marketing efforts to drive business. Experience the difference of dealing with a company that documents your ROI with data and results.

While you are building your organic audience, we will augment your efforts with well placed, spot-on ads that increase sales, drive visitors to your website and establish you as a thought leader in your market space. We show you the results. We provide data, every step of the way.

Social Marketing Services

  • Social Media Management
  • Social Media Advertising
  • Search Engine Optimization
  • PPC Management
  • Optimized Content Writing
  • Website Design/Redesign

Call today for your free Social Media Baseline Report – (410) 593-1978.

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